About Us

Soft Fall Studio was born out of climbing and life itself. The name is intuitive: we all fall—but we can learn to fall softly. What started on the wall became a mindset. Relax. Focus. Climb. is more than a slogan—it’s how we move through challenges, both physical and personal. Soft Fall Studio designs are inspired by this rhythm, built for those who rise again and again.

Behind the Brand
From the Founder

How long have you been climbing?
5 years.

Why did you start climbing?
I started climbing in February 2020 while living in South Korea. I saw a comp on YouTube, thought it looked cool, and just wanted to try it.

How do you apply the “Relax. Focus. Climb. and 'fall softly'" mentality in your life?
It ties back to how I started climbing—being the only foreigner and Black person in a Korean gym, I felt a lot of pressure. Over time, I began to embrace the mindset of “Relax. Focus. Climb.” I stopped overthinking and just showed up for the climb.
Falling softly means accepting failure as part of growth. You may fall, but if you can do it gently—mentally or emotionally—you’re more likely to come back stronger.

Why do you encourage others to climb?
Climbing is mental, physical, and social.
Mentally, it pushes you past what you think you can’t do. Physically, it’s rewarding movement. And socially, climbing gyms have a great vibe—music, connection, community.

What’s the hardest part about climbing?
Breaking through mental blocks. Moving up a grade or failing a route can get in your head. That’s when “Relax. Focus. Climb.” really kicks in. Letting go of pressure helps you enjoy the process—and that’s when progress happens.

Why did you start your company?
Climbing changed my life—mentally and socially. I love the sport, the people, and the community. Starting this brand is my way of giving something back to the culture that gave so much to me.